Loyalty & Attrition

Leverage data to understand customer preferences

      
            "Am I at risk with high profit customers displaying attrition behaviors?"
         
            "Do I want to try to save all customers showing attrition behaviors?"
         
            "Which customers should I try to save?"
         
            "With aggregation, I now see attrition behaviors outside the bank, how should I change my processes?"
         
            "What is the relationship between tenure, balance, product adoption and attrition?"

Increasing Loyalty

Self service

Product / Service adoption

Channel preference

Retention

Identify categories of customers to target

Do I have a product/service challenge?

Is customer in the most profitable group?

Segments

Balance retention efforts between current and future profits

Understand other relationships a customer may have

Specific service segment differences: i.e. POS

I2A Overview

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